Listen to the customer
Now more than ever, agents need virtual valuation tools! Agents with a clear Covid-safe policy and virtual tools are gaining larger market share, according to Iain McKenzie, CEO of The Guild of Property Professionals.
McKenzie went on to state:
“Since the initial lockdown in March last year, along with our safe working guides we also introduced a number of virtual tools that allow Guild Members to work both efficiently and effectively within a Covid-safe way, which I believe has been the reason the Guild continued to see its market share grow throughout 2020 in terms of instructions received.
“I’ve read a lot of dialogue from estate agents saying that virtual tools don’t matter, but I believe those that say that are not listening to their customers. That fact that Covid-safe agents using virtual tools have seen an increase in market share points to the fact that it does matter. If customers who have a property to sell think that virtual tools matter, it should matter to agents."
It's a moral obligation
Estate agents have a moral obligation to do their bit for the country during the latest Covid lockdown by keeping their staff and the public safe.
While government guidance allows people in England to move home and estate and lettings agents continue to be allowed to work, the new announcement is another reminder to the property sector to act in a Covid-secure way.
Compliance officer Paul Offley says, the robust Covid-secure policies in the property sector have kept it – and home-buyers – moving. “Now more than ever, agents have an obligation to continue to act within a safe manner to ensure that they are protecting the public and doing what they can to minimise the spread of the virus,” he says.
If the market closes agents will need Zeus
Boris Johnson has this week warned that the government may have to tighten lockdown restrictions if the public flout the existing rules at what is a “very perilous moment” in the COVID-19 pandemic, as a surge of infections puts pressure on the health system.
The government’s own advice on home moving during the coronavirus outbreak, which has been updated in recent days, states: “It may become necessary to pause all home moves locally or nationally for a short period of time to manage the spread of coronavirus. We will let you know if this needs to happen.”
Do not fear. Owners can use The Zeus App to obtain accurate virtual valuations, whilst agents can still respond to incoming valuation requests if the industry is thrown into lockdown.
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